![]() Today’s announcement comes a few weeks after Mozilla launched an AI-focused startup called Mozilla.ai. ![]() These reviews that are reportedly written by ChatGPT could be the next iteration of scam and fake reviews. For instance, recent reports indicate that people are using AI chatbots, such as OpenAI’s ChatGPT, to write reviews for products on Amazon. The company says it will introduce Fakespot functionality to Firefox over time.Īlthough AI and machine learning have long been used to detect fake reviews, the task is likely only to get more difficult with the introduction of enhanced and commercially available AI tools. ![]() Mozilla says that with Fakespot, Firefox users will have access to a trustworthy shopping tool that will help improve the e-commerce experience. The addition of Fakespot’s capabilities will make Firefox customers the best equipped to cut through deceptive reviews and shop with the confidence of knowing what they’re buying is high-quality and authentic.” “There will also be future Fakespot integrations that are unique to Firefox. “Fakespot will continue to work across all major web browsers and mobile devices, and the Mozilla team will be investing in continuing to enhance the Fakespot experience for its many, dedicated users,” said Mozilla Chief Product Officer Steve Teixeira in a blog post. The goal behind the company’s website and browser extension is to give users the ability to quickly see where deceptive reviews may be artificially inflating a product’s ranking in search engines. Fakespot provides a rating or grade for the product’s reviews in order to help consumers make more informed decisions when making a purchase. Fakespot’s offerings can be used to spot fake reviews listed on various online marketplaces including Amazon, Yelp, TripAdvisor and more.įounded in 2016, New York-based Fakespot uses an AI and machine learning system to detect patterns and similarities between reviews in order to flag those that are most likely to be deceptive. The financial terms of the deal were not disclosed. Mozilla announced today that it has acquired Fakespot, a startup that offers a website and browser extension that helps users identify fake or unreliable reviews.
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