6/6/2023 0 Comments Panorama mortgage groupEntrepreneurs often believe they can master everything instead of homing in on their strengths. His coaching style focuses on identifying the weaknesses of team members and building strategies to overcome them. “The C-team we are building are more collaborators and coaches of future leaders of this industry than executive managers.” ![]() Madiedo found a way to make inclusivity profitable-and as CEO, his job is to educate others on how to do the same. “But we started that way, so evolve into other brands and missions, the same level of care.” “Usually what happens with minority lending is that people are left by the wayside because it’s more difficult to do,” the CEO says. While traditional mortgage companies don’t focus on a specific market segment or demographic until they reach the right level of growth, each of Panorama’s brands specializes in strategically serving a specific segment and is thus able to better serve the needs of that community. That’s why they are called “brands,” Madiedo notes-the word encompasses mission, purpose, and, more important, culture. These brands-Alterra Home Loans, Legacy Home Loans, Inspiro Financial, Americana Home Loans, New Vision Lending, and PMA-share the core services required of any mortgage bank, but each brand has its own mission and purpose. “We created this model that has a core-service platform with different brands.” ![]() “We decided to take the core, if you will, of Alterra Home Loans and centralize it to be shared among other purpose-driven, mission-driven leaders,” Madiedo explains. Their client base expanded, revenue grew, and Alterra eventually evolved into a holding company, which became Panorama Mortgage Group. In the wake of the 2007 market crash, Madiedo relocated to Las Vegas and founded Alterra Home Loans, which focused on underserved home buyers by offering affordable lending products. “We started this journey to help underserved families, especially Hispanic families, build wealth through home ownership.”
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